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  1. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Redefine ROI: When an executive asks for ROI, what they mean is 'reassure me. Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop.

  2. Search News & Headlines Around the Web - May 4, 2011

    Analytics & ROI Bing Feature Update: Share Your Dreams with Bing Travel Wish List - Bing Search Blog Measure Page Load Time with Site Speed Analytics Report - Google Analytics Search Industry News Google Dissolves Search Group Internally, Now...

  3. Why You Should Combine Your PPC & SEO Strategies

    The retail industry has the greatest percentage (25 percent) of advertisers that are effectively coordinating paid and organic search results, followed by financial services at 21 percent, travel at 16 percent, technology at 13 percent, and health...

  4. SearchDay | Universal Search Should Be a Plus

    After all, aren't conversions, ROI, data, analytics and landing page testing/optimization the name of the day? Tips for Travel Search Marketing in a Down Economy VERTICAL SEARCH Speculation has been rampant about how the travel industry will...

  5. Where's The ROI?

    They reported that 94 percent of surveyed travel executives said online advertising would provide the strongest ROI compared to other media in the next 12 months. That's only the travel industry. I asked them what the ROI was on their yellow pages ad.

  6. Highlights from the SEW Blog: March 24-28, 2008

    Analytics & ROI SEW Experts: What Matters Most to Travel Search Marketers in 2008? Google Launches YouTube Insight - Google Analytics LiteToday Google video search engine YouTube launched a free Web analytics tool.