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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  3. 'The Power of Google' Senate Hearing is Must Watch TV Today

    From the 1950s through the 1970s, televised Senate hearings played a major part in shaping public opinion on topics ranging from organized crime and alleged communist infiltration of federal agencies to the war in Vietnam and the Watergate...

  4. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Nonetheless, from every crisis is an opportunity, and this problem is a great one for PPC agencies and hotel brand managers to grapple with. The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated...

  5. Reputation Management: PR vs. Search vs. China’s Water Army

    Hiring agencies to smear a competitor isn't new. With the competitive nature in travel and tourism, it's no surprise many in the industry are interested in reputation management but just about any consumer-facing sector is keen to protect their...

  6. Google Acquires Travel Search Firm ITA for $700 Million

    The acquisition will benefit passengers, airlines and online travel agencies by making it easier for users to comparison shop for flights and airfares and by driving more potential customers to airlines' and online travel agencies' websites.