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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    For example, with a property client we created a visualization of house prices vs.travel time vs.train fares to find the best/worst places to commute into London. Great content has human engagement and trust signals, such as recognized authorship...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You can isolate people who are in the travel industry (Q1), who have a great story to tell (Q2), and have given you permission to get in touch (Q3). So if you isolate the travel sector, which your survey software should allow you to easily do, you...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. For example, a B2B marketer could nurture leads by...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. It’s come to be expected these days that when you...

  5. Pinterest Explores Local Marketing with 'Place Pins'

    Brand publishers in the travel industry have hopped on board by curating pins for themed travel getaways like the “East Coast Beach Crawl” from the Travel Channel. Are you beginning to see how this could play out between a powerful brand’s travel...