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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Elite SEM won big in Las Vegas last night. Best Local Campaign: RKG Mannix Marketing, Inbound Marketing Campaign for Acquisition The Absolut Company, AbsolutDrinks.com SEO Entries were judged by a panel of 21 search industry experts, including...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    These roadshow-style conferences with a hyper-local focus are heading to U.S.cities where we know there are very active SEM communities, who are always trying to keep up with the latest and greatest in search.

  3. SEO vs. SEM Timelines: A Medical Analogy

    The following graph shows how your pain meds (SEM) can be weaned down as your antibiotics (SEO) begin to take affect. Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification.

  4. What is SEM? Depends on Who You Ask

    When I think of SEM, I think of paid search or PPC," said Bill Hartzer, senior SEO strategist at Globe Runner SEO, who is also an industry speaker and blogger. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  5. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Many SEO/SEM agencies have evolved toward this truth. Nomenclature: The Industry Case For and Against SEO The New SEO: Search Marketing Integration SEO, at its core, has always been and will continue to be about gaining a natural presence in the...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  7. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. According to their representatives, Conductor specializes in SEO metrics and has been attending SES New York for two...

  8. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. For every sexist man with antiquated views and entitlement issues in marketing...

  9. Search Marketing Integration Starts With Your Sales Team

    This is clear, practical and actionable information which should fuel your organization's content marketing, social, SEO, and SEM efforts. But those that are, will have knowledge, experience and unique perspectives that can enrich your internal...

  10. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Being so heavily involved with SEO and SEM, I’m always interested in learning how people outside the industry view paid search. My presentation covered a number of important topics, including how writing is used across various digital marketing...