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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    For years the SEO industry has outpaced new SEO talent, creating a wide talent gap. If there's a particular skill they're weak at – SEO, PPC, social, content – we go through a one or two hour training meeting to walk through that tactic, then give...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    SEO isn't something you do. Optimize your global teams to focus on SEO signals. Global and Mobile SEO Mobile and SEO Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. Going Viral not Required to Succeed – with YouTube’s...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...

  6. Is Agile Marketing the Future of Search in 2013?

    For anyone who is experienced in SEO, I would suggest that rather than trying to develop new skills in search, perhaps you should buy a book on agile project management instead. Having a Great Strategy Doesn't Mean You Forget About the Tactics has...