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  1. What is SEM? Depends on Who You Ask

    Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing". How Do Industry Professionals, Businesses, Brands Define SEM? Soon after the term SEM came onto the digital scene, it...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills. The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Instead of focusing generally on your website, SEO professionals are focused on pushing influence levers for a number of smaller pieces of content that might gain traction with specific groups. In addition to these tactics, you're looking for...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead. Instead, SEO professionals need to step up and...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Use advanced LinkedIn search filters to maintain its awareness of online marketing professionals of all disciplines within 10, 20, 50, 100, and 200 mile radius of aimClear's two offices. For years the SEO industry has outpaced new SEO talent...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.