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  1. How to Start a Realistic International SEO Campaign

    While search engine optimization (SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. A Private Terminal – WiredLarry Page, Sergey Brin, and...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    International Women’s Day is a good opportunity for all of us to reflect on how we impact the world as women search leaders. For all these reasons and more, it’s important to celebrate the women who fought for women’s equality on International...

  4. Inbound Marketing & SEO – Seize Opportunity or Resist Change

    Tech/social/mobile/international specialist In a recent article from the search congress in Barcelona Lee Odden from Top Rank quoted “It’s not SEO anymore, It’s Marketing. Much has been written lately about SEO and its convergence with social media...

  5. SEMPO Tells Government: Don't Censor Search Engines

    When governments have tried to regulate Internet access, the results have been unpopular, relatively unsuccessful, and have led to international uproars about censorship. It's no exaggeration to say that Google's innovations in search advertising...