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  1. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. Many women are helping to shape the marketing world by sharing their insights...

  2. How to Google-Proof Your Small Business SEM Strategy

    For small businesses, recent developments in the search engine marketing (SEM) industry have been quite terrifying. Similar to putting your entire stock portfolio in a single equity, it isn't advisable to put too much of your SEM in a single basket.

  3. Reputation Management: PR vs. Search vs. China’s Water Army

    In the search world, this is done in more subtle ways through buying competitors keywords or taking advantage of a competitor’s PR crisis to run SEM campaigns in your favor. With the competitive nature in travel and tourism, it's no surprise many...

  4. SES NYC Offers Even Advanced Search Engine Marketers (SEM) Something New

    SES New York, the industry's largest SEM conference, is being held at the New York Hilton, March 22- 26, 2010. Strategies (SES) New York 2010 will offer novel and valuable information to even the most advanced and experienced search engine...