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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Elite SEM won big in Las Vegas last night. Entries were judged by a panel of 21 search industry experts, including Pubcon chief executive (CEO) Brett Tabke. The fact that our peers voted us best of the best is very humbling, and it's nice to know...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. Most popular industry sources for content included Search Engine Land, Search Engine Watch and...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    These roadshow-style conferences with a hyper-local focus are heading to U.S.cities where we know there are very active SEM communities, who are always trying to keep up with the latest and greatest in search.

  5. SEO vs. SEM Timelines: A Medical Analogy

    SEM = Pain Meds Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. The following graph shows how your pain meds (SEM) can be weaned down as your antibiotics (SEO) begin to take affect.

  6. What is SEM? Depends on Who You Ask

    As illustrated above, there is a great variety of interpretations of SEM across the industry. How Do Industry Professionals, Businesses, Brands Define SEM? No surprise, industry professionals and the clients they serve also have varying perceptions...

  7. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. SEM CTC's are unlike traditional print or even online display campaigns that have a click to...

  8. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Many SEO/SEM agencies have evolved toward this truth. What Should We Call This New Industry of Ours? Nomenclature: The Industry Case For and Against SEO The changes we've experienced over the past few years have certainly gained the attention of...

  9. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...