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  1. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    However, the good news is that you don't need to be a high-powered PR executive to build these lists. Put in the time to continue to foster these relationships and eventually you could reach the ideal point of being their go-to contacts within your...

  3. 7 Reasons Your Blog Sucks & How to Fix It

    Make sure to mix in topics driven by trends, current events, industry news, etc.so there’s a healthy balance. Offer your audience expert insights and commentary on the latest trends in your industry. Sure, you might get a stray visitor here and...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead. Are we active on the social networks that matter in our industry? This has been a year of significant change in the SEO industry.

  5. The Role of #Hashtags in Social Media and Search

    Distribute Breaking News, Emergency Instructions and Information Related to Natural Disasters Hashtags can also be used to share happy news and fun updates. Recent Google updates have amplified visibility of hashtags in organic search results on...

  6. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Based on a study by Chitika, the biggest category for voice search is news at 20 percent, while text-based searches is reference-related topics at 22 percent. If a brand has difficulty ranking for all highly competitive terms within their industry...

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? A pay to play version of content marketing that's paved the way to 100 percent of BuzzFeed's revenue...