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  1. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Social Media Today: Widely read by a cross-section of industry professionals. As you saw in the image above, the client's blog received a significant traffic boost from syndicated content which was then picked up by other leading industry blogs.

  2. What is SEM? Depends on Who You Ask

    Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing". Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills. In its survey, BrightEdge wanted to gauge the career landscape for the industry. Of the respondents, the majority (74 percent) had...

  4. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. Instead of focusing generally on your website, SEO professionals are...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive...