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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. The majority of the industry has placed greater emphasis on quality...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Entries were judged by a panel of 21 search industry experts, including Pubcon chief executive (CEO) Brett Tabke. Young Search Professional of the Year: Katie Donabedian, Digital Marketing Specialist at Walker Sands Digital

  3. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Website visibility used to be called just SEM (search engine marketing) and...

  4. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. Search engines, leading authorities, and industry...