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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. ClickZ Academy brings a whole library of crash courses...

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Analytics & ROI Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and...

  3. Meet the Conference Speakers at SES London 2009 – Part 1

    How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy-and get tips on improving conversion if they don't. And, if you want to learn the ins-and-outs of search engine...

  4. SearchDay | Universal Search Should Be a Plus

    After all, aren't conversions, ROI, data, analytics and landing page testing/optimization the name of the day? Search Engine Watch Experts Columns Tips for Travel Search Marketing in a Down Economy VERTICAL SEARCH Speculation has been rampant...