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  1. What is SEM? Depends on Who You Ask

    Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing". Those in the Internet marketing industry probably think mostly PPC. I think of organic, expanded," said Kristine...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Reddit Ads: Reddit isn't for every industry out there (due to it's young, male demographic). With big brands going all-in with content marketing, the competition has never been fiercer. It takes some investment to create something like this...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The allocation of resources must be guided by information, as opposed to intuition and industry hype. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been...

  4. How to Plan Effectively for Content Marketing in 2014

    Use this person's personality values as a leader and contributions to their industry to your advantage as part of your content marketing. News outlets including CNN, Mashable, Forbes, The New York Times, and The Wall Street Journal produce news...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;