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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Businesses and brands have sought out the expertise and support from experts in each of these fields to help them leverage each method. The allocation of resources must be guided by information, as opposed to intuition and industry hype.

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Social Media Marketing, Monitoring, Engagement San Francisco, a group for PR and Communications Managers, Marketing Strategists and Directors, Social Media Experts, Bloggers, and Journalists; I asked the organizers of several of these groups three...

  3. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Many more SEO industry experts agree. Google might have killed the link juice, but press releases are still alive and kicking according to media experts. Hybrid search industry vet Greg Jarboe, president and founder of SEO-PR, specializes in both...

  4. Creative Link Prospecting: Following a News Story

    Breaking news stories have a fantastic momentum that pulls people to them – they attract journalists, bloggers, and experts who write regularly about the topic of the breaking news. If you were in the food industry analyzing who wrote and linked to...

  5. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Our membership includes the leaders and experts in the Search Engine/Search Marketing industry, with all the knowledge that they possess, yet as a non-profit association we function collectively as an unbiased third party, working from the...

  6. Nomenclature: The Industry Case For and Against SEO

    This one sounds sort of similar, without the guarantee but they say they are Online Marketing Experts. SEO is a term with many negative connotations," said McGowan, Incisive Media’s MD Online Marketing Content Strategy,’ ‘Inbound Marketing...