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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from Altimeter (who describes the "content marketing stack race" as "Adobe's battle to lose"), the relationship between the creative cloud...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Sayf Sharif is a Web Analyst at LunaMetrics. Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing.

  3. How to Create Great Content: Start by Creating Content for Yourself

    Early on, Focus on Qualitative Not Quantitative Signals: This is going to sound sacrilegious coming from a research analyst in the data-happy marketing industry, but sometimes the data, particularly in the early stages of your content development...

  4. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    An in-house analyst won’t be able to outsource some of the lower end work, and you can create better efficiencies, and monetize at lower or equal rates to an SEM analyst. With the current innovation in search engine marketing (SEM) and the seismic...

  5. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    What is a web analyst or online marketer to do? We will all feel the pain of losing a percentage of data, which is a feeling not so foreign to the industry in recent months. While many in the community are bracing with the implications, others...