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  1. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  2. Google AdWords Adds Consumer Rating Annotations

    Consumer ratings annotations highlight industry-specific ratings based on consumer surveys. The advertising platform also said the scoring system "is the same for every advertiser, regardless of the advertiser’s spending on AdWords or elsewhere on...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Reddit Ads: Reddit isn't for every industry out there (due to it's young, male demographic). Twitter Ads: Twitter is finally getting serious about advertising. There's no other way to put this: If you aren't upping your content game in a big way...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a B2B marketer could nurture leads by providing this audience segment with useful, topical, or thought-leadership content about its industry. Then, use Facebook advertising to re-engage the product-category page visitors on with a...

  5. Social Advertising Revenues Forecast to Grow 31% in 2014

    As the data shows, 2013 saw an increase 42.9 percent across the industry, up from 30 percent in 2012. With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over...

  6. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Apparently, Michelle Phan isn't the only YouTube beauty guru who is radically transforming the beauty industry. She's just one of the best known YouTube vloggers (video bloggers), "haul girls", and other beauty content creators who are crushing big...

  7. Matt Cutts: Using Article Directories for Links? Just No

    If you've worked in the SEO industry for more than a couple of years, you probably remember the days when article directories were all the rage. While the sites often make money from advertising of the articles or even from spyware and malware...

  8. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry. The AdWords grader keeps this in mind by creating buckets for...

  9. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of...