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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Please describe how [VENDOR NAME]'s platform enables compliance for any industry regulations with which you must comply (examples include FINRA, SEC, SOC-2, HIPPA, IROC, FSA, etc. Performing well in local search depends on many different tactics...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You can isolate people who are in the travel industry (Q1), who have a great story to tell (Q2), and have given you permission to get in touch (Q3). However, that material may not be complete – a client's knowledge of their own customers is often...

  3. Mobile Advertising Measurement: Winning the Long Game

    Utilizing web analytics has been a standard practice in every industry for many years. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long...

  4. Forget Big Content – Small Content Is Critical to Search Success

    The best way of repositioning your own thinking is to ask the following question of your domain: "What content would we create if we were the leading magazine for our industry? And while that is true to some degree, it is also a view that is...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. There are some shady dealings going on behind the scenes at YouTube regarding its...

  6. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Lorna Candy: Our research with the industry tells us there is a continuing need for very focused search marketing conferences – search moves so fast and is so complex that it's hard to keep up with what's happening.

  7. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Through and through Yandex has developed an amazing service with Sibir, has surpassed others in the industry with their advanced technology, and given users a greater more useful resource. Reverse image search gives results not based on a word...

  8. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe has also built on its, industry first, mobile app solution providing mobile forms and workflows that business users can design and customer's access on mobile devices. This is how Loni Stark, director of product and industry marketing at...