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  1. Google Copyright URL Removal Requests Top 1.2 Million

    Microsoft was called out as the biggest requester as of this month, with the British Phonographic Industry (BPI) listed as number two in most requests for May. Google receives more than 250,000 requests to take down URLs accused of copyright...

  2. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    As an industry, we are still working through the implications of recent changes in search. A well-informed search marketer will always be the starting point for search industry changes. Pariser cites Amazon’s and Netflix’s recommendation engines as...

  3. Scamworld? How The Verge Wrongly Smeared All Internet Marketers

    I think you might find deception and devious behavior in any industry having anything to do with finance, from banking to insurance to mortgages. It’s already out there; you’ve successfully painted an entire industry as cons, when in truth only a...

  4. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    For example, in the hospitality industry, customers who reserve suites are more valuable than those booking single rooms as the room rate is higher. Depending on clients or the type of organization our goals could be lead generation, sales, traffic...

  5. Why Search Agencies Should Tune Into the Display Buzz

    These days, you can’t turn around without hearing something else about display advertising – in fact, the search industry seems positively abuzz with talk about display advertising topics. Similarly, Google Executive Chairman Eric Schmidt predicts...

  6. Link Building on Partial Keyword Combinations

    Sites like Wunderground.com are related to every city, but are seldom in a competitive industry. Do you then start your link building by focusing on each individual combined query? For websites like job boards, business listings, tour operators and...