Some of these publications are even getting ousted for link building tactics, and some industries (like the food critic industry) as a whole struggle to keep journalists "honest" and not accepting free products for review.
In addition to mainstream channels for news distribution, you can also become a go-to source for expert quotes on subjects within your industry which leads to links and potentially more exposure in the future.
Still, there's little argument that there are just downright more men in the industry than women, so naturally, there will be a higher percentage of men speaking, right? When there are 20 male speakers to every one female, it's not an adequate...
Mohan thinks the industry will shift over the next year to emphasize viewability, and says Google's publishers have been excited about Active View. Google’s Active View viewability measurement solution has been given the nod from the Media Rating...
He discussed how much the industry has changed in the past year. The full SES Toronto 2013 conference agenda is now online. SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing...
Whether it is seasonal holidays or having a typecast industry that shares similar content, going with the unexpected can make your content stand out. Fact: As SEOs we have far more power than we realize.
INDUSTRY One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips...
Benchmarks of various industries to help you compare your results to that within your industry. The tool provides "lookback windows" from within the existing multi-channel funnels and the attribution modeling tool so you can go back and look at the...
Ninety-two percent of the people they look to for story sources are industry experts, so establishing yourself on LinkedIn as an expert in your business area on LinkedIn if you are trying to connect with the local media could be a well spent use...
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. Full Disclosure: I work for Bing Ads as an Evangelist. This means I am constantly bombarded with fantastic information I think we...
Follow related topics: Identify topics related to your brand and/or your industry. These topics could be industry expertise, your customer support and advice on how to buy solutions that you can potentially offer.
Become the best publication and information source in your industry. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both...
While a portion of your social media engagement should be dependent on sharing breaking industry news with your audience, you can also plan ahead days, weeks, or even months to lessen the daily workload.
I wanted to know which industry sites had most frequently posted content I felt was worthy of starring. In an industry where so many people contribute to the greater knowledge base, I wanted to understand whether the articles that caught my eye had...
Your choice(s) of social media platforms depends on your business model, the profile of target audience, and industry. When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation.
INDUSTRY A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and...
We don't know because the industry won't talk about that, Kadanoff said. So what the mobile app industry focuses on is driving loyalty, which is defined as 3x uses in the mobile app industry. But what about tracking success?
Glazer said that many in the affiliate marketing industry still need to fear Google, despite its shutdown of GAN. With Google getting out of conflict of interest with the affiliate industry, they may be looking to direct more advertising dollars to...
SEW: Where do you see the industry moving next? SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding, and where BOTW is going.
While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that seems to have gone largely unnoticed in the SEO industry.
