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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    They set up multiple landing pages testing different targeting methods and lured senior-ranking industry insiders by offering beta access to their site. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"?

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Providing website visitors with free whitepapers and e-books not only allows you to generate leads, but also assists in positioning your organization as a thought leader in its respective industry. Have you stopped to think that the same great...

  3. Do Weak Links Reveal Powerful Opportunities?

    So let’s take an example of a weak link in the search industry. In his excellent little book Linked, published in 2002, Albert Barabasi reports on an experiment conducted by Mark Granovetter that showed "weak links" were more effective that "strong...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Entries were judged by a panel of 21 search industry experts, including Pubcon chief executive (CEO) Brett Tabke. The fact that our peers voted us best of the best is very humbling, and it's nice to know we have such a great reputation in the...

  5. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  6. Former Google Employees Launch Adult Entertainment Search Engine

    Google and Bing have gradually been weeding out the industry's adult content and that (for us) has been tremendously frustrating. It’s no secret that adult entertainment on the Web is here to stay. So on September 15, a handful of former Google...

  7. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    The more competitive your industry, the greater timeframe and larger budget you should expect. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of...