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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    The more competitive your industry, the greater timeframe and larger budget you should expect. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. Reading industry leading blogs to see what topics are getting the most...

  3. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. If you cannot afford one, there are many books written on the subject by...

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    Note that some of the queries were difficult to classify in the analysis, so the industry data by row does not add up to "all" data. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your industry, co-citations, and links. If you publish content to four readers, unless they are the biggest...