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  1. Google Active View Format Gets Accreditation

    Mohan thinks the industry will shift over the next year to emphasize viewability, and says Google's publishers have been excited about Active View. Google’s Active View viewability measurement solution has been given the nod from the Media Rating...

  2. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Benchmarks of various industries to help you compare your results to that within your industry. The tool provides "lookback windows" from within the existing multi-channel funnels and the attribution modeling tool so you can go back and look at the...

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Ninety-two percent of the people they look to for story sources are industry experts, so establishing yourself on LinkedIn as an expert in your business area on LinkedIn if you are trying to connect with the local media could be a well spent use...

  4. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Become the best publication and information source in your industry. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    INDUSTRY A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and...