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  1. How to Optimize Your Content Strategy With Social Listening

    For example, let's take a look at an industry such as yoga equipment. Chances are, they are talking about your product, service, or industry. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Recently, a well-known industry personality wrote an article with a strong headline on which the article did not deliver. The best content with a boring headline that does a poor job of giving the reader a reason to click has failed.

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. Most popular industry sources for content included Search Engine Land, Search Engine Watch and...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Why Content Marketing Matters for the Financial Industry Here are some solid reasons for you to consider creating content surrounding the financial industry. That means that the writers you hire and the marketers you employ need to have a solid...

  5. 10 Shocking Facts About Content Marketing Today

    However, the content marketing industry is just beginning to bloom as more people turn to it to exhibit their company brand and message. Furthermore, company blogs can quickly become a go-to resource for other people in the industry, assuming posts...