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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    It's no wonder why people don't trust SEO (as an industry). On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. I hold out hopes that, one day, my website might actually earn a top position for...

  2. Google & Bing Now Showing LinkedIn Rich Snippets

    Instead of the position, business name, and location, Bing shows job title, business name, the industry the person works in, and the number of connections the user has. Although the industry looks a little bit clunky when viewing the search results...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  4. What is SEM? Depends on Who You Ask

    Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities and many professionals working in the industry. An entire industry has been built under the context of SEM as the practice of...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In its survey, BrightEdge wanted to gauge the career landscape for the industry. Where do we get our data? And, "How do we further our marketing careers? The survey report, released this week, touches on questions in several areas such as rank...

  6. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in their way, and how successful they feel they are.