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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. Many people in academia, genomics, pathology, engineering, manufacturing, and other industries just don't care about reading, tagging...

  2. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Earlier this year, The Search Agency released a report on the state of PPC for Q4 2013, which showed mobile CPC was down across sectors, making opportunity high for advertisers in many industries. EMarketer forecasts ad spend on the desktop to...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list, performance improved dramatically. Updating your site with new content isn't enough to successfully drive web sales.

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  5. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Last month in January, data coming from The Search Agency showed cost per click was down in mobile compared to desktop/tablet for many industries, yet desktop was on the rise. Are you taking advantage of mobile advertising like Amazon, Best Buy...

  6. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    It's helpful across all industries, here's a great example for retail: Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on three simple...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    We recently analyzed the cost-per-click of engaging customers in several highly competitive industries that used automated local SEO and local listing management software. Google continues to make this increasingly so, with local branded and non...

  8. Future of Search & Content Marketing: Expand Your Mindset

    In fact, some industries sway towards a more mobile audience by nature, like pharmacies, restaurants, and financial institutions. Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of content marketing.

  9. Using the DMAIC Process for SEO Projects

    The techniques used in DMAIC have proven to work for many industries and constantly improves the way that processes handle information. Six Sigma is typically used in manufacturing industries where processes run at high volume and often need to be...

  10. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media has become the ultimate delivery mechanism for quality content and direct engagement with customers of brands in all industries. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website...