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  1. The Evolution of SERPs and User Behaviors

    I don’t know many other industries that go through that much fluctuation. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus.

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Christmas is the most profitable time of the year for many industries, and also the most competitive, meaning cost-per-click tends to rise. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its...

  3. 10 Shocking Facts About Content Marketing Today

    The value of content marketing continues to expand across multiple industries. Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is still king, this statistic speaks volumes.