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  1. Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

    The study found that Pinterest use in the fashion retail and automotive industries is lacking. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.

  2. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Ecommerce and multi-channel funnel data comes from more than 36,000 Analytics customers across 11 industries in 7 countries. Benchmarks of various industries to help you compare your results to that within your industry.

  3. 10 Vital Steps to Building Social Influence

    The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    There are also women in more male dominated industries who are constantly pushing the boundaries and achieving things that others have not done before them which acts as good inspiration for all women – [Yahoo CEO] Marissa Mayer would be a great...

  5. Search Marketing Integration Starts With Your Sales Team

    Chances are, members of your sales team have colleagues in complementary organizations and industries that can be used for guest blog posts, co-marketing sponsorships, interviews etc. Buyers are no longer interested in speaking with “always be...

  6. How to Use Journalism to Create Context for Keywords & Content

    If you’re an SEO by trade or someone who doesn’t have a robust writing background, then you definitely should explore content writing in industries such as journalism, marketing, and advertising to take cues from those who have refined techniques...