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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The yellow warning that says: "Some data in this report may have been removed when a threshold was applied" is a sign that you have reached a level of granularity in which individuals may be easier to identify, therefore Google Analytics has...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    The ruling mainly applies to searches about individuals. Let's dive into the facts. If requested, Google must remove 'inadequate, irrelevant or no longer relevant' search results. This case began in 2010 when a Spaniard named Mario Costeja González...

  3. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    Hepburn is one of only 12 individuals who have won all four major entertainment awards, known as an EGOT, by winning Emmy, Grammy, Oscar, and Tony awards. A Google Doodle today features legendary actress Audrey Hepburn, best known for classic...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The conversion rates for raw leads (individuals who complete the lead form) remained strong in most channels, including PPC. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Businesses who hire these individuals and marketing companies often have little to no knowledge of how SEO really works, which is why they are seeking help. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as...

  7. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were similar to our previous customers (Similar Audiences) Individuals who were shopping for kid-related products (In-Market Audiences) Individuals who had kid-related interests (Interest Targeting)

  8. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. A standing part of your content team should be individuals that interface with your customers on a...