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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The conversion rates for raw leads (individuals who complete the lead form) remained strong in most channels, including PPC. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Businesses who hire these individuals and marketing companies often have little to no knowledge of how SEO really works, which is why they are seeking help. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were similar to our previous customers (Similar Audiences) Individuals who were shopping for kid-related products (In-Market Audiences) Individuals who had kid-related interests (Interest Targeting)

  5. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. A standing part of your content team should be individuals that interface with your customers on a...

  6. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But things like sarcasm, irony, and humor confound algorithms (even more than they do some individuals). So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search for [pizza near...

  7. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    Facebook has announced some changes to how people see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility.