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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting recommendations and citations from trusted sites and individuals Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search...

  2. Bing Predicts Weighs in on Scottish Independence Vote

    Noting election-based predictions are not as easy as reality TV or as tough as sports, Bing says, "the key differences are that (1) individuals are more likely to freely share their true opinion on their favorite Idol contestant than they are on...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were certainly driving factors. I have always felt that the success of digital...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The yellow warning that says: "Some data in this report may have been removed when a threshold was applied" is a sign that you have reached a level of granularity in which individuals may be easier to identify, therefore Google Analytics has...

  5. 5 Fast Facts about the EU's Privacy Ruling on Google

    The ruling mainly applies to searches about individuals. Let's dive into the facts. If requested, Google must remove 'inadequate, irrelevant or no longer relevant' search results. This case began in 2010 when a Spaniard named Mario Costeja González...

  6. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    Hepburn is one of only 12 individuals who have won all four major entertainment awards, known as an EGOT, by winning Emmy, Grammy, Oscar, and Tony awards. A Google Doodle today features legendary actress Audrey Hepburn, best known for classic...