Amazon is doing a great job to capture the shoppers frustrated with experiences on other retailer's mobile sites. Having fresh web pages with the most up-to-date information is imperative. You can compare the behavior of your authenticated users on...
While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting "business significant" social media profiles involved in this process. This data set can be critical for SEO-specific web...
Transaction intent data is comprised of all the information people reveal when they interact with other sites across the web, from the time they spend on a page to the items they put in shopping carts.
For example, if your company uses outreach to build links toward product pages, your outreach team needs to know this because the types of sites it will target and how each member will pitch them differs drastically depending on the desired outcome.
It also includes sites you visit from your blacklist (good if you’re a reddit addict) and can suggest sites you might want to add to your blacklist based on behavior. However, most SEO professionals live on the web, where distractions are myriad...
The more sites and authors that implement authorship markup, the less distinguishing the authorship markup will become. The key to building Author rank lies in usage of Google+ and interacting with other sites and authors.
Fewer than 30 percent of sites I've encountered have this currently but it is coming to all accounts very soon! If there is one section of web marketing that seems to be ignored over and over again, it's analytics.
Third-party scripts are one of the most common points of failure for sites: just a single line of JavaScript can take down your entire site. Some ecommerce sites contain up to 25 scripts and social sharing services tend to fall into this list.
If you have SEO tools that give you unbiased results for what sites are ranking for those queries, use those, too. Upholding quality content on the web has been a priority for Google for some time, and is reflected in its Panda algorithm update...
It’s a new product, so the major publications haven’t posted reviews yet and what you see are smaller sites, most simply selling the item – no reviews. Do you agree sites need to be content mills in order to compete in the SERPs?
To rank #1 for a keyword, you must deserve to be above all other relevant sites; you must own the best piece of relevant content on the web. Keywords were unrealistic for our client given their current web assets.
Designed to reduce web spam, the update initially caused a good deal of consternation for many, with reports of sites unfairly caught in the update. Sentiment analysis was done using Topsy with a deeper dive into individual tweets and article...
For most small to mid-size B2B sites, this should be more than enough data to analyze in aggregate. SSL search doesn't reduce the data that Google receives and logs when you search, or change the listing of the items in your web history.
This means finding a list of media opportunities, blog placement sites, creative content ideas, etc. Get on their radar: Find out which social media sites they use and then share their content and connect with them – just don’t go overboard!
The impact of these updates is measurable on individual websites simply through analysis of web traffic. Measurement of this quantifier against those of sites independently verified as impacted by Panda 2.5 and Penguin 1.0 can provide the upper...
For sites that have been able to keep up with and incorporate these recommendations, the benefits have been substantial. Each of these requires unique implementations that generally need to be handled by somebody with a fair amount of technical...
With larger sites, there is no way to answer that question at scale for every page, every day without a big data application. The distinction between these and web analytics vendors such as Google Analytics and Adobe SiteCatalyst is that the big...
Referrals from your partner sites are going to behave differently from direct traffic. If you're using any web analytics package you almost certainly use query strings in your landing pages to track those visitor types.
Visit competitor websites - a surprising number of sites still use meta keywords, even though they have zero SEO benefit. Read competitor product/service reviews around the web, pick out complaints, and write a post about how your product or...
These buys incorporate taking over homepages of popular sites such as YouTube, Yahoo or other high traffic sites. This tactic allows you to send targeted messaging based on an action a site visitor did or didn't perform when visiting your web...
