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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our location information be sent to GPS and car navigation sites? How long does it take for publisher sites to update my information? How many sites does [VENDOR NAME]'s network syndicate to? Does [VENDOR NAME] fix one-off inaccuracies on...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    There are very few sites that are totally perfect in every way, and there's almost always something that can be improved upon in order to increase or maintain rankings in the Google search index. We have seen sites that will launch a new...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    You can cut through the clutter and filter out the noise by making the web experience more relevant to the individual. Visitors to their sites view customized content based on: Updating your site with new content isn't enough to successfully drive...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. Are our methods sustainable, and adding to the betterment of the web? Forums are the clubs of the World Wide Web; a collection...

  6. Top 10 SEO New Year's Resolutions for a Successful 2014

    With conferences that offer East and West Coast venues (and everything in between), inexpensive airfares when you book in advance, and advanced conference ticket deals, you'll find the value of taking a learning trip gives you the tips, knowledge...

  7. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Cutts does caution against local directory types of websites that list masses of cities but serve up empty listings with no true content about what the user might be looking for, as well as sites that create individual pages for every neighborhood...