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  1. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to save and curate images. Encourage linking to your content from other sites.

  3. 14 Tips on How to Become a More Efficient SEO Professional

    It also includes sites you visit from your blacklist (good if you’re a reddit addict) and can suggest sites you might want to add to your blacklist based on behavior. It’s important to stay up to date when you work in search and every SEO should be...

  4. Creative Link Prospecting: Following a News Story

    Sometimes a breaking news story spreads like wildfire. It’s covered extensively by mainstream media, specialist sites, and expert bloggers. The coverage gives you great insights into the different angles that can be covered in a single news story...

  5. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Excluded placements: Specific sites/URLs you don’t want your ads to show on. For example, you might want to prevent your display campaigns from appearing on apps or mobile sites. The good news is that it’s an often underused tactic in paid search.

  6. Google Won't Erase Links to Max Mosley Hooker Orgy Stories, So He Sues

    Once they’re out there, is it Google’s job to protect the public image of any individual, no matter how precious their reputation, by deindexing sites that mention something that actually happened? So on top of the news articles about something...

  7. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    Secured users that click into secured sites should still be able to capture keyword data as well. That said, this search engine change is significant and the news of Google encrypted search will eventually make its way to your marketing desk sooner...