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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Meet customers in person: Attend local meet ups and events. Engage with them on an individual level: Strike up a friendly conversation with a few loyal customers on Twitter. Earlier that day, Don asked Lisa to develop a content marketing strategy...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    When we think about the role the former plays in the enterprise buyer's journey, events "are a source of information, education, and engagement. Fifty-five percent of companies plan to either start using, or to increase their use of virtual online...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Time shifting of media consumption is now mainstream with a few notable exceptions, namely live events. Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    These rich snippets, such as reviews and pricing information for products or show times for events, allow searchers to quickly get a sense of how useful the search listing is. Authorship is an important social signal because it allows Google to...

  5. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and according to Nielsen 33 percent Tweet about what they are watching. How are these individual conversations building brands?

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I spoke out recently about sexism in tech and changes I'd like to see in regard to how women are physically treated at events,” Barone said. However the fact still remains that this industry is dominated by males – you only have to look around the...

  7. Search Marketing Integration Starts With Your Sales Team

    You might even encourage them to attend local meet-up groups or other networking events which they can use to build relationships both for making sales and worthwhile online relationships. You could ask them to join individual associations – the...