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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Spend the time reading individual answers, line-by-line, and look for replies that you can develop into meaningful customer stories. However, that material may not be complete – a client's knowledge of their own customers is often far from perfect.

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    Searchmetrics looked at the overall percentage that each type of universal search result garnered in the SERPs ("market share"), as well as the composition of each type of individual integration. Since its inception in 2007, universal search...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    You can pause a Campaign by selecting the down arrow next to your individual campaign and choosing 'Paused': Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program...

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    Lexical semantics deals with individual words and their aggregate meaning, whereas logical semantics has more to do with their implication. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO...

  5. 5 Fast Facts about the EU's Privacy Ruling on Google

    The flip side to this ruling is that those looking for an unbiased view of an individual may not be able to access public information about them through a search engine. Let's dive into the facts. If requested, Google must remove 'inadequate...

  6. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. What about interpersonal relationship factors that could be at play between the...

  7. Why You Need to Own Your Data & Digital Assets

    The moment you approve a website that will be created on a custom platform, content management system (CMS), or hard-coded by an individual or programmer – you essentially hand over the keys to the kingdom and are permanently locked into that...

  8. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Similar in vagueness to that of an individual's personal credit score, with Quality Score marketers are offered little information about the right timing, ratios or cause and effect of their efforts. Digital marketing agency 360i announced this...