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  1. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    We test and make sure we understand what the implications are," adding, "Individual users are not going to wake up one day and find their timeline completely ranked by an algorithm. From a Wall Street Journal (WSJ) report, Noto was quoted as saying...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  3. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. As long as Google doesn’t release an update or manually devalue your site, it is the time...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    During keyword research, instead of just a long list of individual keywords, they’re putting keywords into intent-based buckets, like transactional or informational. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It’s critical that the master tag is across all digital touch points and that the tag management system that you use provides the ability to tag each individual component correctly so you can do multivariate testing when it comes to optimizing the...

  6. How to Solicit Feedback from Prospects and Customers

    Smart businesses look forward to negative feedback, both as a chance to make things right for the individual customer as well as to illuminate how to improve for the future. My wife and I are just waking up in a small bed and breakfast in Chimney...

  7. Google Responds to 'Right to Be Forgotten' Questionnaire

    And that means the individual will need to have some sort of connection to the country. The individual -- i.e.whether the person in question is a public figure; In its opening letter, Google notes it moved quickly to comply with the ruling and...