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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Customize your approach based on the individual person. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    The goal is to understand the individual steps in the task process that flow from trigger to outcome. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success...

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    If every change was considered a penalty, it would quickly become a convoluted mess for webmasters trying to sort out each individual change made. So how can you know why exactly your site isn't a ranking well in Google?

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    The concept of personalizing an individual's marketing experience isn't new. You can cut through the clutter and filter out the noise by making the web experience more relevant to the individual. The real-time content should be based upon the...

  6. Social Media Monetization in a 'Mobile First' World

    It is this sort of scale needed for advertisers and marketers to want to play ball with an individual media company. As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the...