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What many advertisers don’t consider is that there is also an indirect impact on CTR resulting from the extra coverage on the ad space, especially if the competition isn’t utilizing extensions as well.
Most companies making money have a bottom line, no matter if it's direct or indirect. That investment isn't just how much certain software costs, or an employee's time to plan, implement, and measure.
There are also four often-overlooked indirect costs to the insourcing decision. Considering all of these direct and indirect costs, outsourcing may be a good solution. Learning Curve and Lost Opportunity Costs
She only knows what her search results are based on her predetermined direct/indirect preferences, which will be much different than the general population. The switching costs would be too great for the user if they built up a history with one...
