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Indie Music

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  1. ModCloth Converts Customers into Brand Evangelists with YouTube

    In addition, ModCloth discovered that audiences segmented by fashion-oriented keywords did not necessarily convert as well as viewers consuming indie music on YouTube. Again, they modified content to appeal more directly to the female shopper who...

  2. Is The AOL Brand Associated With Old School Web?

    Asylum for the young men's site, Spinner, the indie music site, WalletPop, the personal finance site, StyleList for fashion and AOL Body (which kept the association after tests showed it works) for women's health.