In addition, ModCloth discovered that audiences segmented by fashion-oriented keywords did not necessarily convert as well as viewers consuming indie music on YouTube. Again, they modified content to appeal more directly to the female shopper who...
Additionally, over 1,000 labels – including some indie management groups that work with thousands of self-publishing labels – are launch partners for the music store. Some indie artists will also see additional visibility thanks to the Music...
YouTube is getting a batch of hot new features, including a "merch store" for music partners; a new sign-up process for indie labels; the option for users to integrate their YouTube and Google+ accounts; and a new "related videos" format.
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This is a natural progression for MySpace, which, before it became huge, was a hub for indie musicians. On Wednesday, word broke that Google and Facebook have plans to integrate music into their search and social network respectively.
Asylum for the young men's site, Spinner, the indie music site, WalletPop, the personal finance site, StyleList for fashion and AOL Body (which kept the association after tests showed it works) for women's health.
As better known outlets for small acts become more influential, will we see Napster and its competitors develop relationships with smaller indie labels or distributors to offer or showcase the local bands that flood the Web (and MySpace almost...
