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  1. The Content Marketing Elephant & the Enterprise

    The story of the blind men and the elephant is a widely known Indian parable that was brought to Europe in the 19th century by the poet John Godfrey Saxe. In various versions of the tale, a group of blind men (or men in the dark) touch an elephant...

  2. International Women’s Day 2012 Google Doodle

    The second “o” is a yellow flower, while the first “o” and the “e” are reminiscent of the bindi, a symbol associated with Indian women. Today’s Google Doodle celebrates International Women’s Day, an event for “globally recognizing and applauding...

  3. Indian Government Pressure Facebook, Google, Twitter to Censor Content

    Facebook, Google, Twitter and other web firms are facing pressure from the Indian authorities to censor their sites for content which may defame the government or offend religious sensibilities. According to reports, Indian telecoms and IT minister...

  4. How to Launch an English Only Global Search Marketing Campaign

    For example, the Indian community in France or the Jewish community in Australia. All of us in international search will tell you that if you want to go international, then you’ll have to be international.

  5. The Sun Never Sets on the Wide, Wide World of Online Video

    This means the average Indian video viewer watched over 60.0 videos that month. Third, watch “The Silent Indian National Anthem” below. In the 21st Century, I’d use the phrase “the sun never sets on the wide, wide world of online video” to describe...

  6. Mobile Search Marketing for BRIC -- Country by Country

    Indian consumers already use a lot of digital content through offline channels, so at the right price mobile Internet seems ready to take off on the Indian consumer market. Now let's break down the BRIC mobile markets country by country.

  7. Experian Hitwise Launches Internet Measurement Service for India

    Although global marketers often dream of taming the Chinese dragon, the Indian elephant may get them farther, faster. The Indian market is now more measurable. Google India (www.google.co.in) was the most visited website in India, representing...

  8. Santa Claus Passes Everest, Reindeer Show No Sign of Tiring According to NORAD Santa Tracker

    He recently passed Mount Everest, and at time of writing is currently in Sri Lanka and is headed to the Indian city of Mumbai. Santa is almost halfway round the world and just passed one of the coolest parts of his journey, according to NORAD...