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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    SEM gained 14 percent additional conversion credit because it indexes very high as an introducer and has a high overlap with other vehicles. I have always felt that the success of digital marketing is often attributed to the assists of other channels.

  2. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Google as a search engine indexes the web, and sometimes influences the web, whether it's pushing the importance of fast page speed or quality content through algorithmic updates like Panda. Designing a search engine is no easy task.

  3. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Edel Garcia, the Minerazzi project aims to allow anyone to build small, on-topic search indexes. His hope is that anyone, regardless of technical background, can be involved in data mining and learning through discovery by building these search...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The old SEO rules still apply, but new SEO best practices are evolving as apps become more and more popular and the search ecosystem splinters into myriad proprietary indexes and directories. But mobile devices have ushered in a whole new set of...

  5. Opinion: Search Engines Not Responsible for Deleting Personal Data From Index

    He explained that based on present law citizens don't have a right to be removed from search indexes within the Data Protection Directive framework. Google doesn't have to delete sensitive personal information from its search engine index...

  6. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    Describing the process, Rao said, "Google indexes our pages based on the keywords used on the page, but that is only half the story in terms of our quest to understand consumer intent. On Wednesday I will be moderating a panel at BrightEdge Share...

  7. Google ‘Search Plus’ and Our Ever Decreasing Circles

    He implied, however, that to get a better billing, Twitter and other social networks – including Facebook – need to provide Google with greater access to their data and indexes. In short, this development features personalized results from your...