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  1. Search Engine Marketing Checklist for Hotel Marketers

    Always check pages are being indexed by Google and Baidu (or the major search engine of your market) Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For example, sites with more than 500,000 pages indexed. When you’re hit by Panda, it’s important to analyze the top landing pages leading to the site prior to the Panda hit. That’s where Google is getting user engagement data from, and you can...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    They de-indexed the Groupon site and McKenna warned: Don’t try this at home. Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Next, every touch contribution needs to be indexed based on its contributing factors to the last click. The result was 7 percent more clicks, which, when factoring in the snowball effect of syndicating out the result across thousands of pages and...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non-negotiable moving forward and part of the resources scoped in to web design and...

  6. Influential Twitter Accounts Indexed More in Google [Research]

    Between two queries, the company found a total of 6.2 billion Twitter pages indexed in Google, "which is a pretty small number when you consider that there are 500 million tweets per day," Eric Enge, CEO of Stone Temple Consulting said in his post...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are the location pages easily found and indexed by the search engines via crawlable directory pages? Are [VENDOR NAME]'s local pages/local CMS configured for international locations? What tools and processes does [VENDOR NAME] have to mitigate...

  8. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Erroneously, webmasters and site owners will add pages and folders to their robots.txt file, thinking this means that page won't get indexed. To prevent a page or set of pages from having their URL indexed you will want to remove the page from the...