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  1. Search Engine Marketing Checklist for Hotel Marketers

    Always check pages are being indexed by Google and Baidu (or the major search engine of your market) There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare:

  2. SEO Is No One-Trick Pony

    I shared a few examples of instances where I had worked with large organizations that simply had an issue with getting content indexed. From there, you might also want to do some site: searches in Google to see how much content the competitors have...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For example, sites with more than 500,000 pages indexed. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following. Then you have months of recovery work with hope (and faith) that your...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    They de-indexed the Groupon site and McKenna warned: Don’t try this at home. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non-negotiable moving forward and part of the resources scoped in to web design and...

  6. Influential Twitter Accounts Indexed More in Google [Research]

    What it found was that indexation was low overall, but that influential Twitter accounts with specific types of tweets tended to be indexed more. Between two queries, the company found a total of 6.2 billion Twitter pages indexed in Google, "which...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are the location pages easily found and indexed by the search engines via crawlable directory pages? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and...