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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Numerous "search results" pages were indexed and driving loads of traffic but no sales. A lot of bad traffic coming to the site (bots/"search" pages de-indexed) had been removed, so year-over-year organic traffic was going to show a decline.

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    Repurposing a byline article as a PDF in automation outreach that doesn't get indexed or republished. Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or indexed and used for MA).

  3. Top Google Website Optimization Resources

    Properly building an XML Sitemap and submitting it to Google is one of the fastest ways to get your content indexed and is often overlooked (this is a must read). Search engine optimization (SEO) professionals, web designers, and bloggers read a...