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  1. The Google Killer No One Dares Discuss [Best of SEW 2010 #5”

    Sharing data between people by creating Buzz for Gmail users was headed in exactly the same direction. Even though there are a great many search engines globally, only a small number actually have their own index because the vast majority simply...

  2. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    Jeep used a buzz index to measure the impact of display. They hit a three year high on their buzz index for the term "Jeep" when they were using display. HP used dynamic ad insertions and drove return on ad spend that was comparable to search (in...

  3. Google's Path to Domination

    Well, folks, our search to pinpoint the exact time of death of the buzz phrase "end-to-end" has.well.ended. To break the evolution of Internet search into its simplest terms, one company tried using humans to answer search queries for content...

  4. SearchDay: What Can TV Learn from Search?

    BRAND EQUITY While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.

  5. Think Like a Search Engineer

    SEO Buzz Box If the search is for the term "blue widgets," then we evaluate the number and quality of relevant links that each page in the index has pointing to it. All of this behavior makes it more difficult for us to improve our index, and to...

  6. Think Like a Search Engineer

    SEO Buzz Box To do this, we need to have a comprehensive index that is as spam-free as possible. If the search is for the term "blue widgets," then we evaluate the number and quality of relevant links that each page in the index has pointing to it.