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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...

  2. Google Penguin 2013: How to Evolve Link Building into Real SEO

    In 2012 we saw the removal of BuildMyRank from the index just prior to Penguin. Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and builds authority that will ultimately help the...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    American Customer Satisfaction Index (ACSI) The definition of the term in the broadest sense just attempts to measure the profitability of an investment and, as such, there is no one 'right' calculation.

  4. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    The Twitter Political Index also measures the sentiment around the two presidential candidates, based on 400 million daily tweets. Clever Obama is already targeting the term for PPC ads, but Romney must not have bid quite high enough for his...

  5. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    This feature uses Google's organic search index of the website to determine which searches are relevant to the products on your website. This search term was matched up to a keyword in the account, but not necessarily the same as the keyword.

  6. 10 Lessons About Enterprise SEO

    URL structures that cause duplicate content / difficult to index For example, it's fine to say that you're an auto repair shop, but you would be missing out on a huge potential search volume if you also didn't optimize around the term "car repair".