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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    American Customer Satisfaction Index (ACSI) The definition of the term in the broadest sense just attempts to measure the profitability of an investment and, as such, there is no one 'right' calculation.

  2. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    The Twitter Political Index also measures the sentiment around the two presidential candidates, based on 400 million daily tweets. Clever Obama is already targeting the term for PPC ads, but Romney must not have bid quite high enough for his...

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    This feature uses Google's organic search index of the website to determine which searches are relevant to the products on your website. This search term was matched up to a keyword in the account, but not necessarily the same as the keyword.

  4. 10 Lessons About Enterprise SEO

    URL structures that cause duplicate content / difficult to index For example, it's fine to say that you're an auto repair shop, but you would be missing out on a huge potential search volume if you also didn't optimize around the term "car repair".

  5. Paid & Subscription-Based Keyword Research Tools

    For example, the Keyword Efficiency Index (KEI), an easy-to-understand figure that uses volume and competition, shows an upfront appraisal of each keyword's potential.live competition” shows a real-time measurement of how well-optimized websites...