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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    A quick site search shows just more than 8,500 URLs in Google index. Focusing on benchmarking non-ranking URLs by page type, we'll use Google site search to help provide an actionable starting point and describe how crawling isn't necessarily the...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  3. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we're able to crawl it, then we can return that in our search results.

  4. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    So while Rap Genius was exposed and forced to clean up their act in order to get back in Google index, their next priority seemed to focus on whatever they could do to ensure they could get their competitors scrutinized and penalized for...