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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    A quick site search shows just more than 8,500 URLs in Google index. Focusing on benchmarking non-ranking URLs by page type, we'll use Google site search to help provide an actionable starting point and describe how crawling isn't necessarily the...

  2. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Traffic index potential for URLs, which shows the possible traffic that can be generated to a page as it rises up the search rankings for targeted keywords. The "Page Cockpit" collects page-level search performance metrics like analysis of traffic...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we're able to crawl it, then we can return that in our search results.

  5. Content Strategy for an International SEO Campaign

    This is an important component of the page, as it helps search engines properly index your in-language content. A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts has some...