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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    To use this feature you have to have text numbers not images and add a small script to your website. Rule-Based, where you only use a unique phone numbers for specific campaigns. Google now offers advertisers the ability to use unique numbers on...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Business details such as phone numbers, store hours, payment options, and video are especially relevant to mobile users. Google Voice Search: Voice search sources results primarily from the main Google index and while SEO professionals may feel...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    As you build an integrated strategy, you should put the focus and discipline into looking at the numbers and move away from traditional response-rate data to data that's based on actual activity of the individual customer and understand their...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to replace example placeholder numbers with your own values or industry-relevant estimated percentages. We're estimating numbers to help justify and compare options for economical use of corporate function budgets.