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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Business details such as phone numbers, store hours, payment options, and video are especially relevant to mobile users. Google Voice Search: Voice search sources results primarily from the main Google index and while SEO professionals may feel...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    As you build an integrated strategy, you should put the focus and discipline into looking at the numbers and move away from traditional response-rate data to data that's based on actual activity of the individual customer and understand their...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to replace example placeholder numbers with your own values or industry-relevant estimated percentages. We're estimating numbers to help justify and compare options for economical use of corporate function budgets.

  4. 10 Lessons About Enterprise SEO

    Most enterprise SEO campaigns have huge traffic numbers that come from the aggregate of long tail terms. URL structures that cause duplicate content / difficult to index I have been fortunate in my 14 year SEO career to work with a huge number of...