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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Map a social media strategic plan. American Customer Satisfaction Index (ACSI) Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!

  2. Advanced Search Operator Tactics

    How To Be Awesome With It: This command can be used when you’re trying to map out a possible link network that may live on the same IP for competitor research or backlink removal projects.url: Another thing to note about this command is that prefix...

  3. Semantic Search: The Eagle Has Landed

    Google has inferred that “Joel and Co Construction” is associated with a specific Place, which is illustrated in the Google Map that is displayed in the right column and in the search result and Google is also showing a variety of AggregateRatings...

  4. Wajam Places Adds More Social Search Results to Google Maps

    Users of the service can now see social recommendations from friends on Twitter, Facebook, and Google+ on an interactive map, through Wajam Places. They aren’t aiming to compete with the search giant, though by April 2012 they’d accumulated more...

  5. Paid & Subscription-Based Keyword Research Tools

    Keyword research can be used to create a keyword map to assist in structuring your website in a keyword-rich way. For example, the Keyword Efficiency Index (KEI), an easy-to-understand figure that uses volume and competition, shows an upfront...

  6. Trover: Local Search and Discovery Through Images

    Co-founder and CEO Jason Karas contends this is a differentiated experience when compared to listings or map-based local search. And just as Foursquare made its big splash at South by Southwest in 2009, Karas hopes to put Trover on the map as a...

  7. 10 Steps to a Successful SEO Migration Strategy

    This will allow us to correct map old URLs to new URLs in the next step. In that situation you will have to map many pages to one (a whole section of content may now map to the new category page that contains that content) or you may have to...

  8. 5 Steps to Link Building with Widgets

    Build the page into the navigation and site map structures. Use effective meta tags – not “no-follows” or “no-index” tag on the content. Put literally, a widget is a small software application for distributed websites that displays a user interface...