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  1. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Again, do a thorough search on both Google and Bing, especially if you're looking for things like spam comments they might've left where those sites are now removed from the Google index. Many people purchase a domain only to discover it's been...

  2. How to Identify Non-Ranking URL Page Types Using Google Site Search

    A quick site search shows just more than 8,500 URLs in Google index. Focusing on benchmarking non-ranking URLs by page type, we'll use Google site search to help provide an actionable starting point and describe how crawling isn't necessarily the...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  4. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    There are very few sites that are totally perfect in every way, and there's almost always something that can be improved upon in order to increase or maintain rankings in the Google search index. What you've seen is, for example, Panda has become...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Google’s Product Listing Ads (PLA) took over the...