Use your knowledge and expertise to determine whether it makes sense to standardize the test across ad groups, or whether it’s better to run independent tests in each ad group. The ability to test several ad variations at once is valuable to...
If you can't create a feed, you really need to figure that out independent of the PLA program. Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online...
Small sites today primarily only do well if they have a strong brand, amazing link profile, or a great social media program, which usually these three pieces rarely happen independent of one another. We've come to a crossroads in the world of SEO...
The latest encroachment on advertiser’s freedom to outsmart each other is the dreaded “Enhanced Campaign,” which apparently constricts our ability to target different networks and devices completely independent of each other.
A method for device-independent point to multipoint communication, the method comprising: receiving from a first computing device of a first user a selection of one or more endpoints for receiving update messages; receiving, from the first...
There still could be a need for a truly independent global entity to serve and measure ads," he said. As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a...
These issues are independent from seasonal effects or traffic spikes that are based on temporary events. At SES London 2013, Marcus Tober, the founder and CTO of Searchmetrics, and Will Critchlow, the Founder and Chief Strategist of Distilled...
When SEO and PR teams are working in-house, the communication flow can be a little easier if they work together, but too many SEO and PR departments have independent strategies and as a result there are missed opportunities," said in-house SEO...
However, the days of SEO as a distinct, independent discipline are certainly numbered. Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that...
The Independent newspaper published this column on the issues with the non-compliance of many well-ranked websites just last week. Google, the black hats are winning. Despite a persistent and partly effective effort to clean up SERPs and allow...
All of these fields should be able to be independent of one another (H1 not based on Page Title, etc) if desired even if the default behavior does make them dependant. Solving content management system (CMS) issues is one of the 10 most important...
Multivariate testing, on the other hand, is when you test two or more variables that are nominally independent of one another. When it comes to creative testing, the two main areas where people struggle is with what to test and how to test it.
The GDN campaign's structure and maintenance are completely independent of search, and the targeting options are such that you can – and should – cast a tremendously wide net as long as you also cut aggressively.
This is truly zombie content; it looks like content, but doesn’t show independent thought. They’re there, in the dark, waiting for fresh victims. You know they’re out there, waiting for you. They stumble and shuffle, slowly and inevitably aiming to...
Search Engine Watch had an independent consultant evaluate a number of affected email addresses. Facebook has contacted Search Engine Watch to offer a new statement, as part of their ongoing investigation:
Developing a discipline of forecasting and using that information to focus on the most attractive value opportunities in the competitive field of SEO puts you, as an agency, independent specialist, or brand ahead of your business competition.
This study of CTR by SEOmoz includes information on CTR that suggests that 40+ percent of people click on the first result, but then they look for other results on the brand, perhaps by independent sources.
The largest independent advertiser is Samsung who maintains 5.8 percent of the top 20 expenditure which is sensible as it seems as though their battle with Apple requires all weaponry possible. With the use of social media outlets as a trend for...
Google’s survey involved 1,088 US smartphone Internet users and was performed by independent market research firms Sterling Research and SmithGeiger in July 2012. Consumers are doing more on mobile devices, including shopping and product research...
We’re now working with all six of the major film studios and many independent studios to bring you the best new releases and your favorite classics to rent or own,” added Zepp. A new initiative from 20th Century Fox called The Digital HD project is...
