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  1. March Madness = Search and AdWords Madness?

    Clever move, indeed. It has finally come to a close with the University of Louisville Cardinals capturing the title over the University of Michigan Wolverines on Monday, April 8 in a close and heart-pounding game.

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Indeed, International Women’s Day is all about celebrating the achievements of women past and present. Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences...

  3. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Although overall marketing budgets may indeed take a hit, savvy SEO folks should answer the following questions to be prepared with ample justification for optimization projects, as well as an understanding of whom to race to the budget pool.