SEO News

Incumbent

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  1. Integrating Owned, Earned & Paid Media For Better SEO

    It is incumbent upon the brand to define the conversation and tone, leading audiences to the content that sparks engagement, favorable reaction and sharing. In fact, a surprising number of brands manage these functions without the benefit of...

  2. As Goes Paid Search, So Goes the Election?

    Logically, voters had less need for information about the incumbent Democrats than about the Republican challengers, and Republican supporters were more curious to see what mittromney.com had to say about Obama and Biden than Democratic supporters...

  3. Google Launches New AdWords Targeting Option: Congressional Districts

    Say you are running for Congress in the 6th District of Maryland - which features a highly publicized race between Ten-term incumbent Rep. Politicians, rejoice! Google now offers AdWords targeting within specific Congressional districts, rather...

  4. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Romney’s paid search is adequate, but in order to contrast we need to take a look at incumbent President Obama’s paid search approach. We all believe that we live within a great nation, and we are correct.

  5. Chic Engine Helps You Find That Dress You Saw on Pinterest

    Imagine a search engine that enables you to delve into an infinite chain of queries to target exactly what you want and then think about how different that is to the incumbent offerings. What does breast cancer screening have to do with fashion?

  6. Browser Wars: How Chrome Overtook Firefox for the First Time

    Internet Explorer, the incumbent for years still remains king of the pile, but even Microsoft has to be looking at their dropping share as an impending challenge to keep up with Google. Almost as quickly as November came to a close, news broke from...

  7. Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

    It is incumbent on us to light up these integrations so wherever the come on Google, they’re recognized as a Google Plus user and get additional value proposition for that. Google’s Bradley Horowitz responded to Facebook CEO Mark Zuckerberg’s...

  8. Many 2010 Election Results Too Close To Call

    Wednesday morning, the race for the 24th Congressional District seat in New York between Democratic incumbent Michael Arcuri and Republican challenger Richard Hanna remained too close to call. In Colorado and Washington, the incumbent Democratic...

  9. UK Election 2010: Google Insights for Search Tracks Interest In Campaign

    Searches for David Cameron and the Conservatives beat out the well-known incumbent Prime Minister Gordon Brown and Labour, but the two parties' manifestos generated about the same number of searches. Jeffrey D.

  10. The Better You Rank...the Better You Rank!

    It's incumbent upon you, fellow SEOs, to think "bigger" than you have in the past. You need: A large Web site full of pages featuring great/relevant content. Search engine friendly site structure. Links to your site from relevant/authority Web sites.

  11. CAPTCHA Systems are Under Attack

    It's also incumbent upon us to be intolerant of spam in all of its forms. For a long time we have come to rely on mechanisms such as CAPTCHA to hold spammers at bay. Should spammers ever succeed in breaking thorugh CAPTCHA a lot of social media web...