If the win isn't obvious, then you're probably better off sticking with the incumbent. My standard for a real "winner" is that it needs to beat the incumbent by a margin bigger than the incumbent beats itself.
Logically, voters had less need for information about the incumbent Democrats than about the Republican challengers, and Republican supporters were more curious to see what mittromney.com had to say about Obama and Biden than Democratic supporters...
Say you are running for Congress in the 6th District of Maryland - which features a highly publicized race between Ten-term incumbent Rep. Politicians, rejoice! Google now offers AdWords targeting within specific Congressional districts, rather...
Romney’s paid search is adequate, but in order to contrast we need to take a look at incumbent President Obama’s paid search approach. We all believe that we live within a great nation, and we are correct.
Imagine a search engine that enables you to delve into an infinite chain of queries to target exactly what you want and then think about how different that is to the incumbent offerings. What does breast cancer screening have to do with fashion?
Compete Like a Small Company: Yes, the incumbent has thousands of sales people and a well established reputation. That’s followed closely by the fact that no one has heard of your company or your product.
Internet Explorer, the incumbent for years still remains king of the pile, but even Microsoft has to be looking at their dropping share as an impending challenge to keep up with Google. Almost as quickly as November came to a close, news broke from...
It is incumbent on us to light up these integrations so wherever the come on Google, they’re recognized as a Google Plus user and get additional value proposition for that. Google’s Bradley Horowitz responded to Facebook CEO Mark Zuckerberg’s...
Wednesday morning, the race for the 24th Congressional District seat in New York between Democratic incumbent Michael Arcuri and Republican challenger Richard Hanna remained too close to call. In Colorado and Washington, the incumbent Democratic...
Not to be outdone, link shortening incumbent bit.ly answered Google with its own QR code generator. Mobile devices have eyes and ears. Why not use them? Portability, microphone, and camera make mobile devices better suited to voice and visual...
We were told that the Tories were going to walk it -- having the bulk of the press backing them, a 13-year incumbent government, and pots of cash to spend. Editor's note: This column is part of a series dedicated to looking at the digital...
Searches for David Cameron and the Conservatives beat out the well-known incumbent Prime Minister Gordon Brown and Labour, but the two parties' manifestos generated about the same number of searches. Jeffrey D.
It's incumbent on job seekers to remain resourceful, persistent, and positive to succeed in getting a job today. The Conference Board has released data showing online job listings rising by 255,000 last month.
It's incumbent upon you, fellow SEOs, to think "bigger" than you have in the past. You need: A large Web site full of pages featuring great/relevant content. Search engine friendly site structure. Links to your site from relevant/authority Web sites.
It's also incumbent upon us to be intolerant of spam in all of its forms. For a long time we have come to rely on mechanisms such as CAPTCHA to hold spammers at bay. Should spammers ever succeed in breaking thorugh CAPTCHA a lot of social media web...
Your incumbent/generic copy that's been running the past several months will almost always win in the short term. There's been no shortage of dinosaur allusions in the press since my column two weeks ago.
This would indicate that Google will remain king since they are the incumbent. Many a good white shirt was ruined. Remember when you used a diskette instead of a thumb drive or Google Docs? If you bent one of these disks like Beckham, your day was...
A yellow pages incumbent buying a local search and call tracking platform ain't the sexiest announcement out there. That's the dilemma local search faces when corporations integrate online and offline search engine strategies.
He is simply saying that it is incumbent on the advertiser to play an active role in combatting click fraud as well. Clicktracks is well known as a significant player in the analytics space, and is in particular well known for the click fraud...
it is incumbent on search marketers to develop a rich understanding of emerging tactics for video search optimization. In October 2006 comScore Media Metrix ) reported that more than 63 million people worldwide, age 15 and over, visited YouTube.com.
