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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Out of the first 80 tests that were launched, they were able to generate more than 25,000 incremental inquiries, increase their lead value, and gain more than 100 important insights. The ultimate test is one that yields great gains with very little...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Should you really be chasing a higher position in order to get the incremental clicks? If you're looking to drive sales at the lowest possible cost per conversion, don’t get distracted by your impression share or average position.

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a mobile device incredibly simple and painless, it’s worth testing a small mobile-only media buy to send traffic and see if you can generate incremental profits.

  4. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    However, YBN's advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity for advertisers seeking to maximize their search efforts. How do the two engines compare on click-through rate (CTR) and...