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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a mobile device incredibly simple and painless, it’s worth testing a small mobile-only media buy to send traffic and see if you can generate incremental profits.

  2. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Make Incremental Changes No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the psychological...

  3. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Reporting enhancements in transactional messaging: Transactional messaging, which completes or confirms a previously agreed upon transaction such as order or delivery confirmations, provides marketers an opportunity to increase brand loyalty and...

  4. How to Dominate the Entire First Page of Google

    Image search has the potential to drive more incremental visits than you might expect. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in...

  5. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates...