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  1. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Ignorance: The Trouble with People Who Claim SEO is Snake Oil SEW EXPERTS: AU NATURAL URL structure makes a difference in SEO, but it's just one of many things! gained 0.5 percentage points in comScore search engine rankings for January 2009.

  2. Standards? We Don't Need No Stinkin' Standards!

    Now, I'm not naÔï¿Â½Ã”¯ve to the snake oil salesmen within SEO, and I've written on how to tell these fast-talkers apart from truly ethical shops. The goal of SEO is to increase the search rankings of a client for specific terms.

  3. SEO Mos Def Busted by WA State Atty General: $450,000 Penalty Looms

    While the SEO standards debate rages, the search marketing industry continues to be perceived as purveyors of snake oil and predators of small business owners. Internet Advancement of Redmond, which also does business as 4GreatBuys.com, was accused...

  4. Search Marketing 2004: What's Right, What's Wrong

    Lest we forget, the author of that piece, Paul Boutin, also referred to "dubious experts" and advised readers to "avoid the snake oil. He went on to recommend several credible resources for search engine marketing information, such as Search Engine...

  5. The Search Engine Update, March 18, 2003, Number 145

    This definitive guide to search engine optimization and marketing offers solid fundamental advice for creating search engine friendly sites, at the same time debunking myths and snake oil "techniques" that can bedevil the unwary webmaster.