SEO News

Increase Search Engine Rankings Ppc Listings

  1. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  2. Don't Overlook Local Search Opportunities

    Success here achieves growth in links, search engine listings, and referrals. Link building for your locations will potentially lift your organic rankings for location specific queries and add referral sources.

  3. SearchDay | Get More Attention with Legal PPC Ad Symbols

    gained 0.5 percentage points in comScore search engine rankings for January 2009. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside...

  4. Search Shifts and Predictions for 2009

    Yahoo offers a unique PPC program called Search Submit Pro, which provides marketers with the ability to feed results directly into the organic listings. Developing rankings for key terms in an industry requires an investment in all the elements...

  5. SEM Going Legit – Literally EDU

    SEM, a popular and ever-growing Web marketing application, is the overarching term to describe marketing a Web site through search engines, including single or combined efforts to improve organic listings, running pay-per-click (PPC) ads, using...

  6. Search and the Law: Attorney Clarke Douglas Walton

    I remember back in 2000 when I had clients who had trademark issues with the search engines on PPC listings such as GoTo (later Overture and now Yahoo), filing a trademark claim was problematic. That's less because of certainty in the law (which is...