If link building is done well, there is often a correlation between the growth of incoming links and an increase in the search visibility metric that can make a case for causation to the client, that essentially the improvement in the link...
Pay Attention to Marketing How do I build more links? When you are doing just a data refresh then the way that you run the computer program stays the same, but you might have different incoming data, you might refresh the data that the algorithm is...
This was corroborated by testing which indicated that if: “under 50 percent of your anchor text for incoming links were “money keywords” it’s all but guaranteed you weren’t affected by (the Penguin) update” and “every single site we looked at...
One big flag for this is a site that has a significant number of incoming links from posts that have rich anchor text embedded in the middle of the text. If you find yourself with 10 or more directory links, something is wrong.
Additionally, link building, which has historically been focused on individual product keyword phrases, must now include a healthy percentage of branded anchor text phrases to support branded traffic and incoming links.
Regardless of algorithms, links and anchor text, this little fact of the internet elucidates the inalienable right of content creators on the web. HitTail originated from blog land amongst a subset of web users who, from the beginning have been...
Their studies concluded that if: “under 50 percent of your anchor text for incoming links were “money keywords” it’s all but guaranteed you weren’t affected by (the Penguin) update” and “every single site we looked at which got negatively hit by...
Social Signal/Incoming Links: What kind of ripple in the traditional web ecosphere is this app making? For app developers, App Store optimization is an incredibly important yet frequently overlooked opportunity when trying to create traction and...
This does the same job as LTJ but in reverse, identifying common incoming links instead of outgoing links. BLP allows you to sort your incoming links by trust and other factors, but there are plenty of legitimate sites that don't look great if you...
Content creation to attract incoming links isn't a new idea but it had to be mentioned. The first is to directly generate links to the page by engaging in the locations where you've found poor answers and pointing to the solution, or simply wait...
Check your new incoming links. There's no debate links are a big signal of quality to search engines, so you need to know your ABCs. Whether you're starting from scratch or looking to further enhance your link profile, links remain a critical...
Use your Bing Webmaster Tools account to look at your incoming links. A clean and relevant incoming link profile is important; cleaning up bad links is a necessity until we can tell Google and Bing which links we want them to ignore.
A great way to find links in real time is to keep track of new referring domains on a page by page basis. Mentioned earlier was the notion that the power behind enterprise tools is way they combine site analytics with site information, rankings...
This will involve using tools like Google Webmaster Tool or Open Site Explorer to analyze your incoming links and identify the bad seeds. Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search...
Additionally, look for additional PR signals that may create ancillary benefits in other marketing channels (see: incoming links from evangelists). The reason a Facebook ad will likely underperform when compared to a search-based ad is simple: intent.
Another finding was that Penguin also hit sites with few incoming links from domains and websites in the same niche, according to Microsite Masters. Websites that saw their search rankings tumble had a money keyword for anchor text in 65 percent or...
Given that this information isn’t new in search circles, why are many marketers still struggling to generate the incoming links required to succeed? Links were not obtained. Too often, companies engage in commoditized link building, such as hiring...
Link type: a breakdown by the type for incoming links (redirects, text links, image links, etc) Country popularity: the geographical location of your incoming links (US, UK, etc. IP address popularity: the proportion of links coming from different...
Search engine algorithms look for incoming links as a way of deciding how important a page is, in the wider context of the web. Sure, you might rank higher thanks to your keyword cramming, but you won't generate inbound links.
As with Google, Baidu counts incoming links when determining a site's relevance, but it doesn't weight them according to the perceived authority of the linking site. Firstly it counts both outbound and inbound links to authoritative sites, whereas...
