The worst time to conduct a link audit is when you need to. That said, EVERY link that falls outside of the webmaster guidelines must be cleaned up via link removal, or as a last resort, the disavow tool.
For a long time many publishers viewed link building as a practice that stood on its own. Once you get your penalty removed, you need to adapt your link building efforts to avoid doing these types of things again.
Additionally, link building, which has historically been focused on individual product keyword phrases, must now include a healthy percentage of branded anchor text phrases to support branded traffic and incoming links.
Where SEOs need to be on a monthly retainer to do link development until rankings pay off, PR professionals need to be on a monthly retainer to do story development, until the big placement pays off. Google's radual socialization of search results...
Link building has always been a risk:reward proposition. Link earning is the future of link building. A natural backlink portfolio contains an assortment of link types, pointing to your website. The best links require editorial approval – target...
Google has always claimed to be able to find networks of bad links (link farms, etc) algorithmically, although many in the SEO community suspect that detecting bad neighborhoods is more of a manual task in all but the most blatant of cases.
Contrary to the impression you may get reading the emails offering 18 gazillion “quality” links for just $19.95, people actually link to things they like. Anatomy of an Internal Link For that reason we have a link to past articles in our top...
Check out the sites that link to you and find the sites they link to. Think Rae Hoffman-Dolan's amazing series "Link Building With The Experts. Whether you're starting from scratch or looking to further enhance your link profile, links remain a...
A clean and relevant incoming link profile is important; cleaning up bad links is a necessity until we can tell Google and Bing which links we want them to ignore. Share informative and relative content and link to your profile from your website.
Google was going to face a major conundrum: if every site had an entirely separate experience for mobile and desktop users, which site would actually be the one worthy of the incoming link? By encouraging developers to create one cogent web...
So if you’re serving mackerel, turbot, or minnow as part of your link building strategy, expect the Penguin to devour your site for breakfast, lunch, and dinner. Let’s do a quick recap of what constitutes a fishy link:
So essentially, what Google Penguin did was try to correct its rankings by discounting patterns it considers to be link spam. Anchor text diversity and link relevancy may be two key factors of Penguin, according to more early analysis.
The reason you would prefer this is that your mobile site will then inherit all the SEO benefits of your desktop site (i.e.the link profile and other measures of content value and importance). The tag looks something like this: link rel="alternate...
Make Link Building a Win-Win The root of many failed link building campaigns usually stems from a misguided approach. Too often, companies engage in commoditized link building, such as hiring an SEO firm for (X) number of links per month.
Link type: a breakdown by the type for incoming links (redirects, text links, image links, etc) SEO tools are nothing new, especially with respect to link research, but 2011 has seen the market really come into maturity.
Provide informative, interesting, and educational content, and people will be more likely to share it on social networks and link to it on their own websites – helping to improve the prestige level of your site and boost it up the search engine...
Every tag index will create another link to your story and give you a boost on Google News. Practically speaking Publication Reputation is little different to good relationship link building practices and maximizing social sharing and social...
None of them could be linked to each other through signals like ownership, hosting, Google accounts, or link partners. Sites with no previous links were affected first; then came the ones with just directory links to them; and finally the ones with...
Although on-page factors are not that important compared to link building, by and large, having keywords in the URL is the single most important part of on-page optimization. Checking to see if you have this problem is relatively straightforward...
In this example, link building, content, and asset management should clearly take priority around these high opportunity keywords. SEO Quake is a great free tool that will provide invaluable data, such as the number and type of incoming links that...
