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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for "black running shoes" who are also female, 25-30 years old, high household income, and have made purchases from its website in the...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    There definitely seems to be a higher incidence of bloggers on high profile multi-blogger sites to try and sneak in paid links, so they can make some extra income on the side. As the quality declined and the prevalence of poor quality content...

  4. 40% of Facebook Users Visit the Site Multiple Times Per Day [Study]

    Pinterest appeals to females; LinkedIn is frequented by college graduates and users with higher income; and Twitter and Instagram are popular with younger adults, urban dwellers, and non-whites. As social media users are diversifying their online...

  5. 4 Google Changes and How Online Merchants Can Adapt

    Google squashed Wall Street projections for YOY with a reported $14 billion in revenue for Q3 2013, and a net income of $2.97 billion, a 12% increase. For cumulative Google algorithm changes, Moz has a handy Google algorithm change history page...

  6. Google Penguin Got You Down? Work on Customer Service

    As many small business owners know, income comes from many sources. SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will generate more new business opportunities.

  7. FTC Giving Native Advertising a Closer Look

    If the FTC decides to include those types of things as native advertising, it could have a widespread reach through many bloggers who earn income doing these types of sponsored posts, and whether it would affect only new content or if it's...

  8. The United States of Google: Mapping Google Usage by State

    Median household income The effect of each independent variable, for example, median household income and median age, is measured by holding other variables constant. You'll see that certain states like Alaska show negative job growth, yet median...