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Incentives

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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    Searches for queries surrounding incentives like "coupons” decline during mid-December, whereas searches containing "delivery" searches increase significantly. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month period...

  2. Survey Says: Stop Making Assumptions About Your Content

    Remember, incentives don’t have to be monetary. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me. A panelist shared a story about her husband’s recent weight loss.

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy: School may have just got out for some, but that doesn't mean search marketers...

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    He's quoted, "Our political system itself reaches a position of equilibrium by generating such dysfunctional incentives. I can use that quote to explain why people are stuck in their diets and health status because of all the dysfunctional...

  5. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Research and list every topic, every session and every speaker and plan content and incentives around this. With conference season officially underway, and content marketing receiving more attention from marketers, combining content and conference...