SEO News

Incentive Targeting

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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. Then, use Facebook advertising to re-engage the...

  2. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Use action-oriented creative: Coupons, promos, new products or limited-time offers provide an extra incentive for a consumer to choose a brand over it's primary competitor. Test different targeting radiuses: The optimal targeting radius used for...

  3. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. In an announcement on their homepage, Incentive Targeting noted that they had originally set out to do for retail couponing what Google had done for...

  4. How to Use QR Codes for Better Conversion Rates

    Feature an incentive like a discount off their next purchase or a lotto contest (i.e.you'll be entered for a chance to win a ___") to add value for the user. Leverage this targeting opportunity and post periodic product-specific messages to entice...

  5. Magnetic Enables Advertisers to Retarget Search Data to Target Audiences Higher Up The Purchase Funnel

    This means that publishers are stuck in the middle not being able to meet the demand, but with little incentive to actually meet demand. Magnetic does not collect any unique user IDs or cookies; targeting is based off keyword data alone.