SEO News


  1. Survey Says: Stop Making Assumptions About Your Content

    Do offer an incentive when appropriate. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me. A panelist shared a story about her husband’s recent weight loss.

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. Then, use Facebook advertising to re-engage the...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    But as we learned more about the deficiencies of the existing online video model; it became clear that with enough scale and advertiser demand, the technology could be given away, displacing premium online video providers We found that we could...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase of their purchase journey, accompanied by information that differentiates the brand, complemented by incentive to buy.

  5. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Perhaps provide some incentive to make their purchase. The same goes for your crazy-bananas high tide of seasonal sales extravaganza. After the holiday rush is over, a hangover may set in, causing disorientation, grogginess, and denial that it all...

  6. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Use action-oriented creative: Coupons, promos, new products or limited-time offers provide an extra incentive for a consumer to choose a brand over it's primary competitor. "Geo-conquesting" – a term used to describe mobile advertising tactics that...

  7. Linkable Asset Strategy: How to Pick & Prioritize Assets

    With an infographic, maybe your link target is a high-authority publication, so the incentive for them to link is an exclusive, as well as a graphic you've tailored for their particular audience. But if you're only goal is links, you really aren't...